Omni-commerce
decision-making.
Made unfairly simple.
Marilyn® runs effortlessly alongside marketers as they take the necessary steps to develop, launch and track a successful omni-commerce marketing initiative.
At every critical business decision point, Marilyn® reveals game-changing intelligence that helps guide marketers to make the right decisions in the right moments.
What’s the real opportunity? Who and where do I target? How do I get more shoppers to buy? How do I ensure I have the right message with the right media? How do I activate the plan effectively and efficiently? How do I know that it’ll work? That it did work? These are the critical questions… not just to answer…but to get right. When you know what Marilyn® knows. It’s easy.
Connect it all together.
Marilyn® Smart Bridge
Know all the details of your marketing activity, all in one place.
Optimize your investments
Marilyn® Opportunity Sizer
Know the most effective sources to realize growth
Marilyn® Customer Portfolio Manager
Know where to invest to maximize retail growth opportunities.
Plan for Growth
Marilyn® eShelf Maximizer
Know how & where to improve your digital shelf for better performance.
Marilyn® Predictive Planner – Coming 2022
Know past performance to predict the ROI of future plans.
Marilyn® Content Hub – Coming Fall 2021
Know where to find, organize and share marketing and creative materials.
Marilyn® Pathfinder
Know insights in no time.
Marilyn® Journey Mapper
Know the most critical moments to reach your audience
Marilyn® Influence Optimizer
Know the most effective media to reach your audience
Measure for effectiveness
Marilyn® Results Evaluator
Know current program performance at a glance
Marilyn® Shopper Marketing Mix Modeling
Know the true ROI of your shopper programs
Marilyn® Media Dashboard – Coming Spring 2021
Know the real-time effectiveness of your media campaign
"Finally, everything I need to plan my shopper campaigns, all in one platform."