Optimize your investments.
Brand growth takes guts. And really well-placed “big bets.” Don’t make them blind.
Let Marilyn. uncover and evaluate the opportunities for you. More than a fresh perspective, Marilyn quickly guides teams through the quantitative and qualitative implications of every marketing investment. The competitive advantage is yours for the taking.
Know the most effective sources to realize growth.
Marilyn Opportunity Sizer analyzes industry data to quickly identify and quantify potential growth sources, allowing marketers to better target their audience and activation.
Know where to invest to maximize retail growth opportunities.
Marilyn Customer Portfolio Manager provides the optimal budget allocation by channel and customer to ensure brands are spending dollars in areas with the highest growth opportunity and not just repeating the same activity year after year.